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About Us

Dale Group is a professional real estate brokerage serving buyers and sellers in Huron County, Southwestern Ontario in and around the communities of Bayfield, Goderich, Clinton, Seaforth, Blyth and along the shoreline of Lake Huron. The brokerage was created by Sandra Dale and Jason Watson in 2012 with the vision of building a company with 2 main goals, to develop powerful marketing tools, and to provide exceptional, traditional-style customer service. They were the first Brokerage in the area to incorporate social media marketing, for example, as well as HDR photography. Prior to the launch of Dale Group, Sandra and Jason both enjoyed great success working for large brokerages but found the business model antiquated and not always in the best interest of the client. With more than $110M total sales, a long reference list, in-house social media/SEO expert, support staff and a commitment to excellence the firm has quickly built a reputation as being experienced, proficient, nimble and effective.

“Take care of the people, and the rest will take care it itself”

A quote by a wise man and an adage that we live by at Dale Group Realty.